LO3: Be Able to Plan the Production of Sound Elements for an Identified Media Product

Ideas

For this unit, I will be creating an advertisement/jingle for a radio show called Onside FM (which I am also creating for another unit). The radio show is aimed at 24-40-year-old male football fans from the C2DE categories of the NRS social scale. The advertisement for the radio station will be for products with a similar target audience to the station itself. So the radio show is effectively marketed to this target audience, I will make sure that the advertisements/jingles have conventions that appeal to the football casual culture. I will do this mainly by including backing music that relates to the Brit-pop and alternative genres.


Locations

The majority, if not all of the radio advert will be filmed in the sound studio at UTC Sheffield. Ambient noise from a football match may be recorded at a local football ground (e.g. Oakwell, Bramall Lane) but it is highly likely that we will use a secondary source for the required ambient noise.

Equipment

• Microphone
• Mac
• Amplifier
• Speakers
• Necessary cables

Sound Assets

Referee Whistle: https://www.youtube.com/watch?v=Da_M2crWscM

Crowd Noise: http://www.mediafire.com/file/ni75bfkb9uy5hx0/small+football+crowd+by+FNC.mp3

Ball Kick: https://www.youtube.com/watch?v=E-XcRTSstu8

Legal & Ethical

OFCOM Broadcasting Code Guidance

Section 1: Protecting under 18's and Offensive language on the Radio 

All content of the radio station should be suitable for under 18's. This means swearing, crude comments and other inappropriate content should be kept off the show. Adhering to this section is crucial as people under the age of eighteen may listen to our radio programme. The script has been checked to make sure that any comments that could be seen as inappropriate are not included in the final broadcast.
Section 5: Due Impartiality and Due Accuracy and Undue Prominence of Views and Opinions

It is of utmost importance that all information on our radio show is factually correct at the time of recording to avoid being prosecuted for slander. For our radio show, this includes news updates, transfer rumours, opinions and interviews. It is important that we adhere to this information as misinforming our listenership could result in a damaged reputation for any persons mentioned during a broadcast.

Section 8: Privacy 

During the broadcast of Onside FM, the presenters (myself and Josh) must ensure that they do not release any information that was given to them in confidence that would make a person feel uncomfortable. This applies to our player interviews more than any other part of our show. We must ensure that unless information comes directly from the player himself, we have permission to talk about certain comments on the advert. Failure to do so could result in a negative backlash and possibly legal issues.