The purpose of the music in the extract is to create a sense of excitement and suspense as the dinosaurs are revealed for the first time. Suspenseful music is used as the helicopter approaches the island. A low pitch drum beat leads to a section of horns as the island comes into the shot; the sound of the helicopter blades can be heard throughout. A creaking sound can be heard as the helicopter starts to land; this was probably created using foley sound. The same applies to the sound created when the cars are driving down the dirt track. The use of music throughout enhances the visuals as it helps create an element of suspense and excitement; especially when the dinosaurs are revealed for the first time.
The purpose of the sound in the advert is to show how the car parts sound when they hit each other. If anything it is the lack of sound that makes this advert effective. Up until the end of the advert when the car speakers play music, the only noises that can be heard are the ones from the Rube Goldberg contraption of car parts. The lack of sound makes the audience pay attention to it as most adverts on TV use a lot of sounds so they will notice the sudden change in noise coming from their television.
A wide variety of sounds are used are used in this gameplay footage; firstly there is the background music. The background music in this game sounds dark and menacing; this reflects the scary and violent nature of the game. This use of sound is particularly important as it helps create the theme of horror and gives the player their first insight into what the game will be like. Next, there are the menu sounds. Although this use of sound is often overlooked, I would argue that it is important as it shows the player that the game is responding to their movements on screen. The biggest use of sound in DOOM comes from the gameplay. The noises that are made when the player is attacking the monsters is one of the most important elements of the game itself. These noises are loud and often graphic; there are a large variety of gruesome sounds that accompany the violence the player is performing onscreen. These sounds help amplify the gaming experience as the DOOM games are known for being extremely violent. The sounds used help amplify this violence and are arguably just as graphic as the visuals.
The main use of sound in this animation comes from the repetitive movement of the mechanical trousers. This sound is more frequent and appears to be louder than the majority of the sounds present in this extract. I believe this is done to emphasize to the audience that the mechanical trousers are the most important part of the scene, possibly suggesting that the penguin wouldn't be able to complete the robbery without them. An ominous background music is used to emphasize the negativity of the act that the penguin is committing. Robbing a bank is obviously seen as a bad thing to yet the music somehow manages to further emphasize that the penguin is indeed the "bad guy" of this animation. Another key element of sound in this clip is when the burglar alarm is set off inside the museum. The alarm sound is by far the loudest sound heard during this section of the clip. The fact that it drowns out the majority of the other sounds helps create a sense of urgency as the penguin is trying to escape.
The main use of sound in this piece of footage is commentary. The commentator introduces the clip and describes how Guy Martin is attempting to break a world record. After this, there is a long, slow build-up of dramatic music. This is done to create suspense over a long period of time in the build-up to the world record attempt. The dragging out of the length of suspenseful music helps create intrigue for the audience and makes them want to keep watching. Further on in the clip, the sounds of the gravity racer zooming downhill appear to have been amplified. This helps connote the speed that Guy Martin is travelling which creates a sense of excitement for the audience.
